Google has set up alliances to support new and open handset platform with mobile players. About 33 players in the mobile phone business have joined Google’s initiative to create a new software platform for Internet-friendly phones sending ripples through the Indian Web based development companies.

The Open Handset Alliance will support Google’s Android platform for mobile devices. The new platform jargon for the software will fuel the phone and its various functions has the support of handset makers like Motorola and Samsung; mobile service providers like Sprint, NTT Docomo and China Telecom; chip makers like Intel and Texas Instruments; and pure Internet players like ebay and Skype.

The aim was not to create a basic phone for the unconnected millions of the world but rather fuels the rumors of Google launching the “G-Phone”, its answer to Apple’s i-Phone challenge.

Clearly the world’s number one Search Engine player is not about to get into the device business it will ensure that the alliance will challenge existing platforms from Microsoft, Nokia, Research in Motion, Palm and others In the long run India will win , because many of these Handset Alliance members including Intel, Texas Instruments, Qualcomm, Motorola, nVidia, Sirf, WindRiver, and Google itself, have big development teams based in India. Thus creating compelling applications for the new Android platform will keep these teams busy in the coming months.

This shows the future of the Internet technology is .mobi technology. Fixity Technologies already a pioneer in .mobi technology is ready to set the pace and benchmark to take .mobi to the next level of integration. We provide services to .mobi clients by providing Internet on mobile phones with functionalities like GPS, maps, and other search functionalities.